Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/mailin/sendinblue.php on line 330
Notice: Function wp_enqueue_style was called incorrectly. Scripts and styles should not be registered or enqueued until the wp_enqueue_scripts, admin_enqueue_scripts, or login_enqueue_scripts hooks. This notice was triggered by the wp_gallery_posts handle. Please see Debugging in WordPress for more information. (This message was added in version 3.3.0.) in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Notice: Function is_feed was called incorrectly. Conditional query tags do not work before the query is run. Before then, they always return false. Please see Debugging in WordPress for more information. (This message was added in version 3.1.0.) in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Notice: Function wp_enqueue_style was called incorrectly. Scripts and styles should not be registered or enqueued until the wp_enqueue_scripts, admin_enqueue_scripts, or login_enqueue_scripts hooks. This notice was triggered by the wp_gallery_posts_paid handle. Please see Debugging in WordPress for more information. (This message was added in version 3.3.0.) in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 352
Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpdiscuz domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Notice: Accessing static property WPB_YourChannel::$yrc_permission as non static in /home/mediaspresse/www/wp-content/plugins/yourchannel/YourChannel.php on line 53
Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Deprecated: Function create_function() is deprecated in /home/mediaspresse/www/wp-content/themes/alpha/functions/functions.php on line 120
Deprecated: Function create_function() is deprecated in /home/mediaspresse/www/wp-content/themes/alpha/functions/widgets/video.php on line 153
Notice: Constant WP_MAX_MEMORY_LIMIT already defined in /home/mediaspresse/www/wp-config.php on line 98 Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 114
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 352
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 143
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 145
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 151
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 153
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 158
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 169
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 171
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Deprecated: La fonction get_the_author_aim est obsolète depuis la version 2.8.0 ! Utilisez get_the_author_meta('aim') à la place. in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Deprecated: La fonction get_the_author_aim est obsolète depuis la version 2.8.0 ! Utilisez get_the_author_meta('aim') à la place. in /home/mediaspresse/www/wp-includes/functions.php on line 6114
lang="fr-FR">
Les Bleus doivent se qualifier…pour leurs sponsors ! - https://dev.medias-presse.info Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 114
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 352
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 143
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 145
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 151
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 153
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 158
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 169
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 171
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Notice: Trying to access array offset on value of type bool in /home/mediaspresse/www/wp-content/plugins/post-layout/plugin.php on line 249
Deprecated: La fonction get_the_author_aim est obsolète depuis la version 2.8.0 ! Utilisez get_the_author_meta('aim') à la place. in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Deprecated: La fonction get_the_author_aim est obsolète depuis la version 2.8.0 ! Utilisez get_the_author_meta('aim') à la place. in /home/mediaspresse/www/wp-includes/functions.php on line 6114
Les Bleus doivent se qualifier…pour leurs sponsors !
Marie -Madeleine Courtial
Dans une interview à L’Equipe, Gilles Dumas, co-fondateur de l’agence Sportlab, explique les enjeux économiques autour de la qualification des Bleus au mondial : « Un échec pèserait assez peu sur la part de ses revenus tirés du sponsoring. La Fédération négocie actuellement avec certaines marques la reconduction des contrats pour 2014-2018, une période qui a l’immense intérêt pour elle d’inclure l’Euro 2016 pour laquelle la France est qualifiée d’office. Cette perspective gomme en partie l’inquiétude et l’incertitude chez les sponsors. A l’inverse, ces derniers auront le choix entre continuer avec l’équipe de France ou se reporter sur l’événement lui-même… La volonté de la FFF était d’accélérer les choses et de signer ces contrats avant les barrages, comme en 2009. Quand on voit ce qui s’est passé quelques mois plus tard, c’était plutôt une bonne idée ! Mais les sponsors n’ont pas été dupes. Échaudés par Knysna, un Euro 2012 tristounet et une équipe qui va mieux mais ne brille pas, ils ont préféré temporiser. Les contrats vont donc attendre les barrages. Dès le lendemain, les sponsors auront en mains notre étude sur les images du football, de la FFF et de l’équipe de France – et leur impact sur les marques – pour les aider à décider. » L’enjeu de cette qualification n’est donc pas que sportif. Les Bleus vont avoir intérêt à sortir les matchs de l’année et à améliorer leur image… Après tout ce sont leurs primes qui sont aussi en jeu !